Insights on brand trust, compliance, and marketing integrity.
Most compliance tools can tell you if your marketing copy breaks a regulation. Yet the claims most likely to damage your brand aren't the ones that break the law. They're the ones that mislead your customers without technically crossing a legal line.
By PocketSeed
For the biggest claims you're putting into the world right now, would you feel okay showing the full chain of evidence behind them to a sceptical outsider? Despite unprecedented access to data, most people accept claims that align with their existing beliefs rather than scrutinizing underlying evidence.
By Mitch Hammer
Brands ship claims faster than they can ship proof. That creates risk, delays, and lost trust. PocketSeed fixes the link between words and evidence through Smart Certificates that bind exact wording to clause-level evidence and multi-party signatures.
By Mitch Hammer
For the next two months on the mymizu app, every time you record a refill, you trigger the removal of 10 bottles' worth of plastic from the ocean and coastal environments. A collaboration by mymizu, Waterdrop, Second Life, and PocketSeed.
By Mitch Hammer
These days, trust is everything, and more and more people are losing it. People are sharing screenshots of ingredient lists and calling out vague claims like "all natural" or "eco-friendly." They're swapping product tips in group chats, scanning barcodes with third-party apps.
By Alex Knight
In today's competitive landscape, consumers can verify claims instantly online. Trust has become a measurable business driver that directly impacts organizational performance, with high-trust companies significantly outperforming their peers financially.
By Mitch HammerPocketSeed creates trust progressively throughout the product experience, starting simply and expanding capabilities over time. The strategy empowers businesses to communicate meaningful product specifics, then builds additional layers including impact claims and third-party validation.
By Alex Knight