May 12, 2024
Apple has introduced its first carbon-neutral products with the new Apple Watch lineup, marking a significant step towards its ambitious 2030 climate goal. This lineup includes innovations in design and clean energy, achieving over 75% reductions in product emissions. Apple aims for all its products to be carbon neutral by 2030, including their global supply chain and the lifetime use of every device.
The carbon-neutral status of the Apple Watches is achieved through strict criteria: 100% clean electricity for manufacturing and product use, 30% recycled or renewable materials by weight, and a significant reduction in air transportation for shipping. The remaining emissions are offset with high-quality carbon credits. The lineup features recycled materials, such as 100% recycled aluminium in the Apple Watch Series 9 cases, and the introduction of FineWoven, a new textile made from 68% post-consumer recycled content, replacing leather.
Apple's broader environmental strategy includes ending leather use across all product lines, innovating in low-carbon design, and transitioning to 100% fibre-based packaging for the new Apple Watch lineup. The company is also working towards plastic-free packaging by 2025.
Significant efforts have been made in reducing transportation emissions, with a shift towards less carbon-intensive shipping methods like ocean or rail. For its carbon-neutral products, at least 50% of the combined weight of watches and bands is shipped using non-air modes.
Apple's commitment extends to its entire value chain, with a focus on reducing greenhouse gas emissions from electricity, materials, and transportation. Since 2018, all of Apple’s corporate offices, data centers, and retail stores worldwide have been powered by renewable electricity. The company supports over 15 gigawatts of clean energy globally, and more than 300 suppliers have joined Apple's Supplier Clean Energy Program.
Finally, Apple introduced Grid Forecast, a new tool in the Home app, to help users understand when their electrical grid has cleaner energy available, encouraging the use of electricity during these times. This initiative aligns with Apple's long-term goal of a 90% reduction in emissions by 2050 and its commitment to environmental sustainability.
Conclusion
Apple's launch of its first carbon-neutral Apple Watch lineup is a groundbreaking step in its commitment to environmental sustainability and its ambitious goal to achieve carbon neutrality across all products by 2030. By implementing rigorous standards for clean energy use, innovative eco-friendly materials, and efficient packaging, Apple is not only reducing its carbon footprint but also setting a new benchmark in the tech industry for sustainable practices. The introduction of tools like Grid Forecast further demonstrates Apple's dedication to engaging consumers in its environmental mission. This initiative underscores the company's broader strategy to significantly reduce emissions, advocate for collective action against climate change, and lead by example in the journey towards a more sustainable future.
Written with the help of AI
Read more at: Apple unveils its first carbon neutral products - Apple
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